Fidelity Bank’s strategic way of promoting financial inclusion mandate

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Fidelity partners NEPC LBS for export management programme
Fidelity partners NEPC LBS for export management programme

Instituting the culture of rewarding customer loyalty is part of Fidelity Bank Plc, a strategic way of promoting financial inclusion mandate of the Central Bank of Nigeria (CBN).

Consequently, the bank recently handed over the keys and title deeds of a gorgeous 4-bedroom duplex to Clara Ego Ibedu, who emerged star prizewinner in the sixth draw of the Save 4 Shelter Savings promo.

Built with a stylish and tranquil penthouse, the duplex, located in Lekki Peninsula, Africa’s fastest growing corridor, is truly an architectural masterpiece. With this recent development, Ibedu has become the second woman after Hadiza Suleiman in Abuja, to win the first of three magnificent promotion houses. Edozen Adodo, an apprentice in his mid-30s, won the other superbly furnished edifice in the garden city of Port Harcourt.

It was indeed a moment of unbridled joy and excitement, as lucky customers carted away cash and fabulous consolation prizes at an elaborate presentation ceremony held in Lagos. Christopher Oluwaseun smiled home with a cheque of N2 million, while Godwin Obiora and Kazeem Fatai were presented with a cheque of N500, 000 and a refrigerator respectively. Also, a toddler, Angela Oluwanifemi Apoesho was indeed, the cynosure of all eyes, as the two year old received a brand new Thermocool generating set from the Bank. Similar prize presentations held concurrently across the different regions of the Bank.

Speaking at the occasion, Nnamdi Okonkwo, managing director/CEO, Fidelity Bank, said the promo is strategically designed to advance the financial inclusion mandates of the Federal Government. Okonkwo, who was represented by the executive director, Lagos and Southwest, Fidelity Bank, Nneka Onyeali-Ikpe said the rationale behind the promo was simply to help reduce Nigeria’s housing deficit. “Of course there is a huge housing gap in Nigeria. The idea is that people should save to be able to own their homes which supports the federal government’s housing policy,” he said.

Alluding to the correlation between savings and economic development, Okonkwo pointed out that the promo was a unique opportunity for the Bank to reward customers for their undivided loyalty and patronage. He said, “We have an existing culture of rewarding customers at Fidelity Bank, but we decided to raise the stakes with the Save 4 Shelter Promo, to give our customers a chance to own their homes.

It has been a great experience thus far. “Everyone who participated in the draws was a winner and the feedback we have received from customers has been very encouraging.”

Receiving the keys to her duplex, Ibedu’ s exclamations of surprise gave way to tears of joy as she told everyone how she reluctantly opened a savings account with Fidelity Bank, only to end up winning a magnificent house in the process. She then encouraged Nigerians to imbibe a savings culture, as it comes with massive rewards. “It is true that Fidelity Bank keeps its promises and I am a proof that saving is worthwhile.”

More than 200 winners emerged throughout the six months duration of the promo, which was open to all the bank’s Savings Account holders. Three duplexes in prime locations in Lagos, Port Harcourt and Abuja were won at the bi-monthly draws, while a total of N35 million rent support was won at monthly draws at an average of N5.5 million per month.

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