Keystone Bank re-brand Branches across Nigeria

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One of Keystone Bank revamped branches in Jalingo Taraba State.
One of Keystone Bank revamped branches in Jalingo Taraba State.

The management of Keystone Bank has proceeded on a drive to give a face-lift to its various branches across the country as part of the post- divestment repositioning.

This is coming on the heels of the announcement of the successful sale of Keystone Bank Limited and the promise of the new investors to take active steps towards turning around its operations in order to become more competitive in the sector.

Our checks with some of the Bank’s customers across the country revealed that a large spectrum of the customers see this as a welcome development lending credence to the earlier statement from the Bank that the new management would bring about a transformation which would not only be felt by the staff and customers of the bank through the quality of services, but one that also would be tangible.

A lot of the branches have come alive with a new look and the staff now carry out their duties with a lot of confidence.

Many industry experts also believed that this would further engender a positive perception of the brand in the minds of its stakeholders.

Recall that on the 23 March, 2017, AMCON successfully divested the assets of Keystone Bank Limited and formally handed the Bank over to the Sigma Golf-Riverbank Consortium.

These new owners appear to be moving confidently in line with their plans to reposition the Bank effectively in the industry having followed due process by fulfilling all necessary regulatory and legal approvals through a transparent process that had been hailed by industry watchers, investment analysts and discerning minds.

It would also be recalled that the process was anchored by a crack team of transaction and legal advisers, including KPMG Professional Services, FBN Capital Limited, Citi Bank Nigeria Limited, Giwa Osagie & Co., Banwo & Ighodalo, among others.

This, experts discovered is quite reassuring to the customers and has bolstered their confidence in the financial institution as it embarks on its transformation.

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About Cynthia Charles 556 Articles
She is a prolific writer and has special interest on writing about business and opportunities. She can be contacted via [email protected]

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