Nigerians React to Multichoice’s Planned Hike in DStv and GOtv Subscription Rates – Multichoice’s plan to increase the subscription rates of its DStv and GOtv services in Nigeria has generated mixed reactions from Nigerians. The National Association of Nigerian Students (NANS), Southwest Zone, has given the pay-TV company a seven-day ultimatum to reverse its planned hike, while social media users have taken to their platforms to express their dissatisfaction.
Opposing the subscription hike, NANS stated that Multichoice was extorting Nigerians without considering their standard of living and called for a “pay as you view” tariff system. A social media user, @AsiwajuLerry, commented that DSTV could get away with their high subscription rates because of a lack of competition in Africa.
Some users expressed their willingness to boycott Multichoice and their products, with many stating that they showed the same movies repeatedly and aired boring content. Others believed that Multichoice should be reducing prices instead of increasing them, as many of the channels on DStv and GOtv were uninteresting and featured repetitive content.
Multichoice had announced a 17% increase in its DStv and GOtv subscription rates, stating that the upward review of prices was due to the rising cost of business operations. The new subscription rates would come into effect on May 1, 2023. To retain their old subscription rates, customers must be active by April 30, 2023.
The company had also offered a price lock offer to subscribers who renew their subscriptions before their due dates to cushion the effect of the price review.